After World War II there were only two nations left that were still powerful, and only one of those was rich. America switched its huge production capacity from weapons to household appliances. Most of these appliances saved drudgery, so there could be no quarrel about their value. One of them, however, provided entertainment. It was the television set. At the touch of a button it produced a new kind of famous face.
On screen, politics and show business were merging. Behind the scenes they had merged. Men with career management as a career, men who dreamed dreams beyond the ken of Colonel Tom Parker, were already working on a fascinating proposition. If Nixon was Presidential material, what could be done by, what could be done with, a man with the right war record, the right wife, the right voice – the right face?