Campaign Down the Drain: 1983

On Monday morning the Michael Foot bandwagon was loaded up at its starting-point for the week’s festivities. The news conference at Transport House took place in a large room entirely full of jostling media, except for the Labour Party spokesmen up on the dais, who sat in front of a backdrop dipped in the standard blood-stirring shade of radical crimson.

The backdrop also featured some radical grammar, to help remind you that this is the party of change. THINK POSITIVE ACT POSITIVE VOTE POSITIVE. This is more quickly said than THINK POSITIVELY ACT POSITIVELY VOTE POSITIVELY but one doubts if it is more quickly understood. Substituting adjectives for adverbs doesn’t necessarily galvanise the act of comprehension.